Abstract
This article explores the peculiarities of implementing strategic communication in civil servants’ activity. The article substantiates that civil servants should master electronic communications that provide new opportunities for message transfer to target audiences for the purpose of expanding the effective communication strategy for state policy implementation. The article proves the necessity of additional education for specialists caused by fundamental changes in contemporary Ukraine and by regularities of information society development and the rapid growth of the mass media system as a component of the higher-level system that is social management of society.
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