Abstract
The study aims to determine the content of the notion “copywriting”, which has entered the semantic field “Names of Professions and Professional Activities” in the XXI century. For this purpose, the article has reviewed interpretations of this notion in modern scientific and educational literature, identified the most essential differentiating features necessary for lexicographic interpretation, consideration of which has resulted in offering a definition for the word’s inclusion into linguistic and terminological dictionaries. Scientific novelty of the work lies in taking the discursive approach to defining the notion (the key feature of the notion is text nature), which allows the researcher to classify the word “copywriting” as a term of a new applied area of linguistic knowledge - marketing linguistics.
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