Abstract
The purpose of this study was to verify the effect of leisure sports content information quality on SNS continuous use intention. To achieve the purpose of this study, an online survey questionnaire was used as a research measurement tool. A total of 263 questionnaires were collected from SNS users among regular exercise participants. The collected data were analyzed by SPSS program and AMOS program. Confirmatory factor analysis, frequency analysis, correlation analysis, validity test and structural equation model analysis were used. The results were as follows. First, Information quality had a significant effect on perceived usefulness, perceived ease of use, and intention to continue using SNS. Second, Perceived ease of use had a positive effect on perceived usefulness. Third, Perceived usefulness affected intention to continue using SNS, but perceived ease of use did not significantly affect intention to continue using SNS. The results of this study are meaningful in that they confirmed that usefulness is more important than ease in u sing SNS f or leisure activities.
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