СУТНІСТЬ ТА ПРИНЦИПИ AGILE-МЕНЕДЖМЕНТУ В УПРАВЛІННІ ПРОЕКТАМИ НА СУЧАСНОМУ ПІДПРИЄМСТВІ

Abstract

In the modern business environment, characterized by its dynamic and rapidly changing nature, Agile management issues become crucial for understanding and successfully adapting enterprises to contemporary challenges. Agile is not merely a trend or a passenger on the technological express; it permeates all business spheres, setting a new standard for effective management and product development. The essence of Agile management lies in its ability to swiftly respond to changing requirements, rapidly adapt to market and technological transformations, and create value for customers in the most efficient manner. The importance of the topic is justified in the face of rapid technological change and global competition. The focus is on revealing the essence of Agile, emphasizing its flexibility, adaptability to changes, and a focus on delivering real value to clients. The principles of Agile are explored, including active customer involvement, team self-organization, iterative development, and continuous improvement. The positive impacts of these principles on team communication and the ability to effectively respond to changes are identified. Particular attention is given to the implementation of Agile in diverse industries and the identification of success factors or challenges that may arise. The article conducts a comparative analysis between traditional management methods and Agile, demonstrating the advantages of the latter in conditions of uncertainty and rapid technological advancement. Emphasis is placed on the importance of cultural change within an organization and continuous improvement as key factors for the successful implementation of Agile approaches. It underscores that Agile is not merely a methodology but a cultural shift influencing the way of thinking and interactions within an organization. All aspects discussed in the article highlight the relevance and prospects of Agile management in the contemporary business environment, emphasizing its role in creating flexible and effective organizations capable of adapting to constantly changing market conditions and customer demands.