Abstract
Previous studies on the application of gamification in work processes have examined companies with employees. However, both the audience and the specifics of platform work activities are also precisely suitable for gamification. This article describes the principles on which the positive impact of game mechanics on employee efficiency, engagement and motivation is based and the mechanics that are appliable to labor market platforms are described.
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More From: Vestnik BIST (Bashkir Institute of Social Technologies)
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