Abstract
The development of cultural and entertainment programs is an integral part of the structure of recreation provided by hotels. The importance of this aspect in the context of the hotel business requires a more detailed study, opening up new opportunities to enhance its influence on the hospitality industry. The entertainment sector, closely related to the hotel business, demonstrates stable growth due to integration into the life of hotels. The main task of modern hotels is to meet the growing demands of visitors, which implies a variety of recreational activities offered. Such events influence the formation of tastes and the emotional background of vacationers. In addition, they serve as a source of additional profit and contribute to increasing the prestige of the institution, which directly affects its financial results. The objective of this research is to evaluate the significance and potentiality associated with the creation of cultural and leisure activities. These endeavors are anticipated to lay the groundwork for the development of holistic recreational propositions tailored for guests of hotels.
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