Abstract
The purpose of this study was to analyze politics, economy, and social culture in Indonesia, an ASEAN country, and to derive specific implementation strategy for Korea''s sports industry to enter the Indonesian market by identifying the operational strategies of Korean companies in Indonesia. This study describes, from a policy perspective, how Korea''s sports industry can strategically advance, centering on Indonesia, which was judged as the priority target country when considering population size, economic growth, political stability, and sports status among ASEAN countries. The implementation strategy derived from this study was as follows. First, support for localization development of sporting goods. Second, support for the installation of a flagship store-type experience business space. Thirdly, support for sports-specific local CSR activities, and fourthly, hold a local export conference in Indonesia.
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