Abstract
The article deals with the problem of assessing the effect of managing a library web-site. The purpose of the article is to identify indicators of effective website management. It has been established that the result of website management can be expressed by several effects at once: social, technological, managerial, economic. The analytical basis for assessing indicators is the data of web analytical tools. The definition of the effectiveness of the library in the web environment, considered in the article, is given. A detailed list of actions is proposed to assess the possible effects of managing a library website using web analytics data
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