Хейтинг в социальных сетях

Abstract

The purpose of the scientific article is to study a relatively new phenomenon in our society–hating in social networks. The definition of hating is formulated, the social portrait of hater is considered, the characteristic signs of the behavior of the desired character are outlined. To achieve the stated goal, the method of content analysis of posts was used, dialogues were selected in which a vivid manifestation of negative emotional pressure on users of social networks was recorded. Examples of the behavior of haters on the Internet are given, comments of the relevant content are quoted and interpreted. It is revealed that hate can be expressed not only in the form of envy and hatred, but also in general can be perceived as a set of negative emotions–fear, cynicism, distrust. It is emphasized that the phenomenon under study can be classified as a special kind of skepticism, but in its more active and aggressive form. It is established that the external data of people is the first sign that haters pay attention to on social networks. In summary, hating, as a purposeful multiple action of a particular person, aims to hurt the feelings of the victim and provoke her to react. Therefore, the brighter the person’s response irritability is, the more satisfaction the aggressor who launched the attack gets. The authors recommend not to let Hater get the reaction he needs, and also give advice to users on how to most effectively prevent toxic and obscene behavior in the vastness of social networks. In conclusion, ways of dealing with offenders are proposed, constructive conclusions are formulated.