УПРАВЛІННЯ ОРГАНІЗАЦІЙНИМ РОЗВИТКОМ МАЛОГО ПІДПРИЄМСТВА

Abstract

The article considers the issues of managing the organizational development of a small enterprise. In particular, it is noted that improving and enhancing the competitiveness of domestic enterprises and ensuring their economic efficiency is necessary to use innovative approaches to organizational development management. The purpose of the development of a commercial organization, of various forms of ownership, is to increase the competitiveness of the organization in order to create a business that wins the market. This can be done by increasing profits, margins, market share, morale, cultural values or other sources of competitive advantage. Owners of small businesses at the beginning of their activities do not understand why they should care about its organizational development. There are many patterns of interaction between organizational development and personnel management, because it is an ongoing relationship that includes efficiency and talent management. However, organizational development management focuses on the system in a more holistic approach, which consists of people, team and organizational system. Organizational development of a small enterprise is aimed at realizing its competitiveness, by optimizing human resources in such a way as to achieve maximum efficiency. Therefore, organizational development in small enterprises, as in others, has a continuous and dynamic process that can be affected by various factors and conditions. It should be remembered that interference in the organizational development of a small enterprise, like another enterprise, should be based on the analysis of data relating to the immediate enterprise. Thus, today there is a process of transition of enterprises to new models of management of small enterprises, which are based on the development and implementation of comprehensive changes. The complexity of transformations necessitates timely and comprehensive changes in the activities of small businesses, namely in the technologies used, management methods, requirements for the competence of specialists and forms of interaction with the external environment. However, it is not enough to be aware of the need for change, it is extremely important to determine the right moment to make changes and use it. It is possible to achieve the set goal and get the expected result only by carrying out organizational development in a planned and systematic way. Further research on the management of organizational development in small enterprises should focus on the specifics of their activities, as well as their readiness for new organizational transformations.