Abstract
In the digital economy, artificial intelligence (AI) is becoming an integral part of strategic management and operational efficiency in organizations. This study aims to analyze the impact of AI on management, with a focus on improving decision-making processes, operational efficiency and innovation activity. Based on a comprehensive literature review and case studies on the application of AI in various industries, the study identifies key areas and challenges that managers face when integrating AI into management practices. The study results highlight the importance of a strategic approach to AI implementation and offer recommendations for optimizing management processes to achieve competitive advantage.
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