Abstract
article is devoted to a research of pedagogical assistance to moral improvement of the personality. The author describes the content of moral aspect of education of future bachelors of the communication directions of preparation at the higher school and emphasizes importance of the appeal to modern moral look of the graduate. In article forms and methods of pedagogical assistance to moral improvement of the personality in the conditions of federal higher education institution are offered. According to the researcher, the special attention is deserved by the questions connected with forming of professionally important moral values in the sphere of mass communication, which are a consequence of educational process, and creation of necessary pedagogical conditions
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