Abstract

g Data is a qualitatively new information object that requires special methods of analysis and processing. The peculiarity of Big Data is the following: traditional methods of data processing in the case of Big Data may not be effective, since they require very large time frames and computing resources; Big Data, in many ways, loses its discrete structure and approaches its properties to structures of continuity, which complicates the use of traditional methods of discrete analysis. The article discusses approaches to the study of Big Data in humanitarian universities. The sources of the emergence of big data in this area are discussed as an imbalance between the syntactic and semantic aspects of the information object. It is substantiated that in humanitarian universities it is advisable to place emphasis on mastering the modeling methodology, which, in many respects, allows eliminating this imbalance.

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