Механізм управління стратегічними змінами підприємства

Abstract

The aim of the article is to develop methodical and practical principles for the formation of a mechanism for managing strategic changes at a domestic enterprise in modern economic conditions. The article analyzes the factors that give rise to strategic changes in the enterprise. The types of strategic changes and their impact on the strategic management of enterprise have been allocated. The stages of the process of management of strategic changes of enterprise are considered. The author’s own approach to the formation of a mechanism for managing strategic changes in enterprise has been proposed. Four levels at which this mechanism is formed have been allocated: general, process, functional, and instrumental. The main elements of each level are differentiated. It is emphasized that at the general level it is important to determine the driving element, input, object of control and the desired result (output). The constant influence of the external environment on the process of managing strategic changes of enterprise is emphasized and it is noted that external changes do not require management and do not depend on the enterprise itself, and therefore the latter can only adapt to them. Internal strategic changes are manageable, although they often depend on the external environment. The functional level provides for the allocation of components of the process of managing strategic changes of the enterprise, and the process level – specific stages of the change management process, which depend on the complexity of the changes carried out and the characteristics of the enterprise itself. The instrumental level involves the selection of a set of tools and methods for managing strategic changes. The relationship between all levels of the mechanism for managing strategic changes of enterprise is emphasized and a set of indicators is defined, with the help of which it is possible to analyze the effectiveness and efficiency of the presented mechanism. It is concluded that the mechanism for managing strategic changes for each company can have an individual composition of elements and components, although there is a classic minimum set, for want of which the process of change management cannot be carried out.