Характеристика конкурентоспроможності та визначення її сутності

Abstract

The article is dedicated to the examination of competitiveness and the determination of its essence as a crucial concept in the field of economics. The author analyzes various approaches to defining competitiveness and explores its fundamental aspects. They shed light on the role of competitiveness in the modern world, particularly in the context of globalization and international trade. The article unveils the evolution of key elements of competitiveness, such as production efficiency, product quality, innovation, market position, adaptability, and others. The research emphasizes the importance of measuring and assessing the level of competitiveness. Furthermore, the article calls for further research in the field of competitiveness, focusing on the development of new approaches and the formulation of policies that strengthen competitive positions. Understanding the characteristics and essence of competitiveness is pivotal for achieving success in the global economic arena.