Abstract
The article considers the importance and prospects for the development of medical and health tourism, taking into account the unstable geopolitical situation in the country after the fullscale invasion of Russia. Recommendations for the balanced development of health and wellness destinations are provided. The article analyses the strategies for the development of healthimproving tourist destinations for children in the Odesa region using the SWOT analysis. The demand for the provision of health and medical services for children is studied by means of a questionnaire. The study is an important component of the sustainable development of the tourism industry in the Odesa region, as well as for the state as a whole.
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