Abstract
The modern period of the functioning of national and regional economic systems is associated with serious structural changes that affect all stages of the reproduction process. Traditional ways and directions of investing for the purpose of sustainable business development and making a profit are being replaced by alternative ways of investing money. Alternative investments, unlike traditional assets placed on public markets, are especially attractive during periods of increased economic turbulence, as they are relatively independent of market volatility, mainly due to their low return on liquidity. Alternative investments, in our opinion, can be divided into classical ones, which include investments in real estate, raw materials, infrastructure facilities, and luxury items of both standard and non-standard types, which include elite wine. The attractiveness of wine investment has manifested itself since the beginning of the XXI century and today is the object of serious analysis within the framework of various models, including econometric ones.
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