Abstract

This study examined the difference in ethical awareness according to demographic characteristics of university sports leaders. In addition, the influence on the ethical consciousness of leaders, the ethical consciousness of the game situation, and the ethical consciousness of everyday situations was investigated. Based on this, the following conclusions were drawn by conducting an in-depth study on the unethical behavior of university sports leaders. First, according to the demographic and sociological characteristics of college sports leaders, the leader’s ethical consciousness and the game situation ethical consciousness showed a difference at the level of p<.05 in the athletic experience and the daily situation ethical consciousness in the sports experience and coaching career. Second, a significant negative correlation was found at p<.01 in relationship with superiors and p<.05 in consideration of fellow players in the leader’s ethical awareness of university sports leaders and the ethical awareness of the game situation. In ethical consciousness, a significant positive correlation was found at the p<.01 level with responsibility, courtesy and consideration, social norms, and loyalty. Third, it was found to have a significant effect at the level of p<.05 in the relative influence of the leader’s ethical consciousness and the daily situation ethical consciousness on the university sports leader’s ethical consciousness in the game situation. Fourth, it was found to have a significant effect at the level of p<.001 in the relative influence of the leader’s ethical consciousness and the game situation ethical consciousness on the daily situation ethical consciousness of university sports leaders. Fifth, in the recognition of the unethical behavior of university sports leaders, there were many opinions that strong legal enactment is necessary to create a culture of integrity and continuous interest in the university sports environment in order to improve the ethical level of university sports leaders. In addition, there were many opinions that the environment needs to be improved, such as relieving the pressure on sports leaders about their performance and improving their treatment.

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