Візуальні форми комічного у сучасному медіапросторі

Abstract

The article outlines the features of those forms of the comic that are common in modern media culture. The universalism of this category, its ability to significant transformations and the ability to remain relevant in the context of modernity are noted. The comic that occurs in the media space is part of the communication process; it helps to reduce the level of the conflict and reconciliation of a person with reality. Visuality and virtuality are becoming the leading signs of the times. We can talk about the existence of both art practices and communicative media forms, which displace the usual classical arts. Despite the fact that art is changing, the presence and modification of aesthetic categories, which are embodied in art, art forms and communicative practices, remains unchanged. With the visual turn, the attitude that art appears at the center of intelligence begins to disappear. It united visual artifacts through the category of the aesthetic. However, now images that do not fall into the class of aesthetic objects play an important role. Among comic visual forms those are considered that can be attributed to the “classics", which have long received air time on television (sketch show, pop comedy show, situation comedies sitcoms, Stand Up Comedy Show, entertainment shows, parody shows), and demotivators, memes and short videos (in Instagram, TikTok content, Vine applications, Coub), which are a product of modern media culture of the Internet space. A number of communicative visual practices are beginning to play the role of a pretext for communication, and often form its basis when it comes to part of informal communication. The role of the comic in modern society is extremely important, because many researchers have pointed out that laughter can cure society, pointing out its shortcomings and helping to eradicate them. Among visual forms of the comic, we can distinguish those that have already become a permanent part of television content, as well as the product of modern media culture of the Internet space - demotivators, memes and short videos. Distributing and imitating certain forms of the comic involve creating the content that is relevant and responsive to the demands of the mass audience. It is important to note that this process may be accompanied by a fairly low aesthetic level, but it is important to achieve a comic effect. The above examples are not able to describe the fullness of visual content that is available in the media space and embodies a comic beginning. At the same time, an attempt was made to demonstrate the ways of its creation and existence in modern culture.