Abstract
This study attempts to empirically investigate the relationship between public information design characteristics, tourist image, and the behavioral intentions of tourists in order to comprehend how visitors of urban regeneration destination perceive the characteristics of public information design. To design the research model and define key concepts, a literature review was performed. Public information design, a key variable of the investigation, consists of four dimensions: 'aesthetics,' 'publicity,' 'locality,' and 'information'. A survey of tourists visiting urban regeneration destination in Busan was conducted. It was determined that a total of 216 valid questionnaires were collected and utilized for the final analysis. As a result, it was determined that the characteristics of public information design of urban regeneration destination had a statistically significant effect on the image of tourism destinations and behavioral intention, with 'publicity' having the greatest influence on emotional image and 'aesthetics' having the greatest influence on cognitive image. The findings of this study demonstrated the influence of public information design on tourist behavior and suggested strategies for constructing a positive image of urban regeneration destination.
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