Abstract
The article provides a modern trends in the use of Internet platforms in Ukraine, such as: Facebook, Instagram, YouTube. An express characterization of the leading PR agencies of Ukraine was carried out in order to determine the directions of their activities and the implementation of key business projects, as well as their presence in social networks. The promotion in social networks of the PR agency «Newsfront Communications Agency» was studied in more detail in terms of such aspects as: purpose, goals, trends of work with the media environment, main business processes, economic, social and communicative effectiveness. The nature of publications, subscribers, shares and likes of the agency's pages in social networks for 2023 was analyzed. The need to intensify the promotion of one's own brand in social networks has been established. For this purpose, the basic components of the PR campaign for "Newsfront Communications Agency" were developed; specified goals, target audience. A creative brief was developed for the creation of a Key Visual for an online conference of patriotic orientation as a tool for the communication agency's role in social networks.
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