Порядок денний публічної дипломатії Європейського Союзу

Abstract

The article considers the specifics of the agenda of public diplomacy of the European Union, and it is in this dimension that the emphasis is on building a coordinated policy. The documents of both the internal and external dimensions of the Commission, the Parliament, as well as the European External Action Service were also analyzed, namely, Plan D, The Global strategy for the foreign and security policy of the European Union, White Paper, Annual Activity Reports. It was emphasized that the actions carried out in the field of public diplomacy during 2018 were aimed at promoting joint responses to problems, raising awareness-raising measures, as well as building new strategies for the regions. At the same time, strategic communications remained a priority for the EEAS. It is concluded that EU public diplomacy, in line with the Union’s Global Strategy, should aim to improve strategic communications, investment and integration in various fields in order to better integrate foreign policy with citizens and better communicate it to partners. However, today the European Union also faces certain risks, such as changes in the priorities of member states, the economic crisis, the difficulty of assessing the effectiveness of public diplomacy, as well as low interest in new European Union initiatives.