Abstract
The article highlights the potential of digital transformation in optimizing maritime port clusters. A primary focus is given to the implementation of blockchain technologies to ensure transparency, security, and efficiency of information flows. Digital transformation is highly significant for seaport clusters, as it enhances the efficiency and competitiveness of these facilities. The authors examine the need for business process and management strategy adaptation to maximize the benefits of technological upgrades. Port clusters must learn to swiftly respond to changing market conditions, leveraging digital innovations to maintain competitiveness and steady growth. The integration of "green" technologies also appears promising for the sustainable development of the port industry. The article discusses the role of a specialized portal that facilitates coordination and integration of port activity participants, improving service quality and optimizing responses to market challenges. Based on research conducted, the authors have constructed a diagram outlining the functional capabilities of the portal for a seaport cluster. This diagram serves to identify the key functional components of the portal, and to improve comprehension and optimise processes taking place within the seaport cluster. The portal facilitates centralised control and management, enhancing seaport cluster productivity, safety and competitiveness. The authors analysed the platform's integrated capabilities to optimise seaport cluster activities. These functionalities aim to enhance resource management, streamline logistics processes and promote collaboration among different members of the port cluster. This, in turn, leads to better productivity and rational resource utilization. The study's results demonstrated that implementing digital transformation via blockchain technology in seaport clusters using a portal enhances operation management and security. Additionally, it encourages resource optimization and industry sustainability, thereby rendering it more competitive and viable amidst present-day demands and challenges.
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