Abstract
The quality management is primarily a commercial action, interaction between strategic business components and management practices and supported by seaport users in the seaport cluster. With the progressive approach, a conceptual of seaport quality can be installed into the seaport activities to stimulate the seaports to create and sustain competitive advantage by increasing their ability to respond tousers’ needs through the quality improvement of seaport services as logistics platforms. The Total Quality Management (TQM) can be used to improve the responsiveness of seaport cluster products and services from upstream entities to downstream entities. The quality management focuses on: to satisfaction of customers; reduce cost; improve productivity; and, to optimize the seaport operations. This issue has become apparent within theseaport cluster, whilethe influence of quality on customer perceptions and consumption behavior has become a major factor affecting the end user choice of seaports. Although that quality management provides approaches to achieve such objectives, a limited number of seaports have developed quality-oriented approaches. This paper explores issues related to the total quality management within the seaport cluster, this paper also reviewing on the current situation at Malaysian seaports that are currently using the ISO for improving the organizational performance. A conceptual of seaport quality will be introduced as a framework for excellence for the seaport cluster and may provide the best strategic approach for the seaports at present and in the future. This paper will provide practitioners and policy makers with an indication of the applicability of the quality culture in the seaport cluster.
Highlights
IntroductionMalaysia is surrounded by seas and depends heavily on the maritime sector to facilitate much of its trade and generate economic activities
This paper explores issues related to the total quality management within the seaport cluster, this paper reviewing on the current situation at Malaysian seaports that are currently using the ISO for improving the organizational performance
Malaysia is surrounded by seas and depends heavily on the maritime sector to facilitate much of its trade and generate economic activities
Summary
Malaysia is surrounded by seas and depends heavily on the maritime sector to facilitate much of its trade and generate economic activities. 98.4% of Malaysian trade is carried by sea.[1] It carried 539,233,000 tonnes of cargo in and out of Malaysia. It employs 337,000 people either at sea or on shore.[2] Container throughput at Malaysia’s ports was 22,373,309 (TEUs). The attractiveness of seaports is no longer based on strategic location but on the provision of efficient, prompt and quality services, excellent logistics and land transport infrastructure and sea transport network. The drastic increase in the ocean transportation has made seaport authorities and operators to cope as well as to adapt the current situations and development in seaport industry especially in handling the increasing volume of international trade. With the very good quality services provided, it will help seaports to increase or enhance its overall performance by adoption of the Total Quality Management (TQM)
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