Abstract
The article discusses the main problems of the practical effectiveness of the management concept in modern conditions. The analysis of the main management concepts is carried out, which proves its ambiguity. The importance of institutions and their role in the management concept are analyzed and determined. The scientific novelty and practical significance of the work lies in the identification and substantiation of the problem of legality, the problem of efficiency, the problem of sustainability and the problem of publicity of the management concept. It is revealed that management is a key concept for understanding various management systems of companies in an institutional environment with many different active stakeholders.
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