Монетизация культурного продукта в информационном обществе

Abstract

The scientific article includes an overview of popular studies aimed at studying the cultural product in general and its monetization in particular. The research idea is aimed at determining the indicators that determine the development of a cultural product, as well as the risks that have formed in the field of art and complicated by the process of widespread digitalization. The factors influencing the monetization of a cultural product are considered, a sociological analysis of the phenomenon under study is carried out. Attention is focused on the fundamental issues of the raised issues, a study of the risks that have manifested themselves in the cultural space and pose a threat to the profiles in the field of art. The main ways of studying a cultural product from the perspective of its potential development and production, as an identity to creative clusters, are analyzed. Special attention is paid to the factors influencing the monetization of a cultural product in the era of global informatization. In conclusion, taking into account the conducted research, conclusions are drawn about the importance of the sociological methods used in subsequent scientific research regarding the declared field of knowledge. Due to the rapid progress in the production and absorption of art products, taking into account the ubiquitous digital transformation, the authors point to the prospects of research in various subject fields of art. The growth of changes occurring with the cultural product and its production allows us to believe about the increasing popularization of research in the field of the declared direction of science.