ЛОГІСТИЧНИЙ ПІДХІД ДО СТРАТЕГІЧНОГО УПРАВЛІННЯ ПІДПРИЄМНИЦЬКИМИ СТРУКТУРАМИ

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The research is aimed at determining the features of the implementation of the logistics approach to the strategic management of business structures in the context of the peculiarities of their activities in difficult economic conditions. In the work, strategic management is defined as a system of consistent management decisions that ensures the achievement of enterprise goals, taking into account the specifics of the company, guidelines, directions, methods and rules. With the help of generalization methods and system analysis, the essence of the logistic approach is established and theoretical and methodological recommendations for its implementation in the system of strategic management of business structures are formed. The relevance of the logistics approach, which is to change the priority of economic activity and focus on reducing costs associated with the process of production and promotion of goods. Under logistics we understand the process of managing material, information and financial flows of the enterprise, which involves planning, organization, management, control and regulation of their movement, taking into account consumer requirements for quality, service while minimizing costs and achieving synergies. stages of implementation of the logistics approach in the process of strategic management of business structures, the purpose of which is to maintain the optimal ratio between benefits and costs based on creating rational, needs and capabilities of participants in the logistics system in accordance with changing environmental conditions. At the first stage of formation of the general system of strategic management of resources of the enterprise on the basis of the logistic approach provides planning, the organization, management, the control and regulation of activity of all participants of a logistic chain. The second stage involves the process of analytical processing of information to assess the effectiveness of strategic management of the enterprise based on the logistics approach. The application of the proposed approach in practice will achieve the optimal balance between benefits and costs based on the creation of rational, focused on the needs and capabilities of participants in the logistics system in accordance with changing environmental conditions.