АКТУАЛЬНІ МЕТОДИ СТРАТЕГІЧНОГО АНАЛІЗУ БІЗНЕС-СЕРЕДОВИЩА ПІДПРИЄМСТВА

Abstract

The modern business environment of market participants is characterized by a high degree of dynamism, information uncertainty and unpredictability of events and the results of their activities, which requires entrepreneurs to make operational changes in their own enterprises, adapting them to current events. Particular attention to the issue is due to the high degree of variability of the modern business environment, information uncertainty and unpredictability of events and the results of their activities. This requires entrepreneurs to make prompt changes in their own enterprises, adjusting them to current events. Today, the management system of enterprises in market economies widely uses a variety of methods of business environment analysis, which is considered as the main stage of strategic planning, taking into account a large number of factors influencing market results. The purpose of the study is to consider current methods of strategic analysis, which can be used by any company and adjust to their own development. The analysis of works and publications on this issue in general has shown that today there is a need for a new stage of research in this area, taking into account foreign experience. Strategic analysis is the process of studying an organization and its work environment to develop an operational strategy. Strategic analysis uses a number of general scientific techniques: analysis, synthesis, induction, deduction, analogy, observation, comparison, modeling, abstraction, concretization, systems analysis, evaluation, classification, and others. Scientific research in strategic analysis aims to find a permanent relationship between two or more categories of phenomena. Some of the most common tools and methods of analysis include: 1. VMOST: Vision, Mission, Objectives, Strategy, Tactical. 2. SWOT: Strengths, Weaknesses, Opportunities, and Threats. 3. PEST: (P – political), (E – economic), S – social) and (T – technological). 4. SOAR: Strengths, Opportunities, Aspirations and Results. 5. Boston Matrix. 6. Porter’s Five Forces. 7. Maturity Models. 8. Root Cause Analysis. Analysis is critical to the success of any organization. Organizations can get real-world strategic analysis designed to enable managers to make more informed decisions to effectively manage their business operations.