РАНЖИРОВАНИЕ МЕТОДОВ СТРАТЕГИЧЕСКОГО АНАЛИЗА ДЛЯ ЦЕЛЕЙ АНАЛИТИЧЕСКОЙ ПРАКТИКИ

Abstract

The article discusses the methods of strategic analysis used in analytical practice. It was found that there is no unified methodology for conducting a strategic analysis of the development of an organization, the plurality of existing methods and techniques will not allow a priori to give preference to one of them. The four most used in strategic analysis methods of SWOT analysis, PEST analysis, SNW analysis and industry analysis according to M. Porter's model of five forces, as well as matrix analysis methods, the most popular of which are the BCG matrix, the SPACE matrix, the ICC matrix, Matrix Shel. Comparative analysis of the methods of strategic analysis of the organization on the basis of highlighting their advantages and disadvantages, showed that each of them has a number of advantages, but is not devoid of visible disadvantages. To prioritize and form practice-oriented techniques, expert assessments and their ranking were carried out on the principles of simplicity of the technique, the complexity of conclusions, the scale of application and the complexity of development and application. It was found that SWOT analysis and PEST analysis methods, mission matrix and key competencies are most consistent with the principles of simplicity in implementation, complexity, universality and reliability of assessing the strategic development of an organization. It is advisable to use these methods as analytical tools in planning and managing the strategic development of an organization.