Prikaz modela strategijske analize od značaja za poslovanje preduzeća i donošenje strategijskih odluka

Abstract

The subject of paper is a presentation of the most important models of strategic analysis of importance for business operations and strategic decision-making by managers and executives. Strategic thinking is a necessary approach to today's business management. The knowledge of the external and internal environment is of vital importance for a manager to manage the company and make strategic decisions. The starting point for strategic management is strategic analysis. The goals of the organization are met precisely thanks to strategic management. The paper explains in detail the four models of strategic analysis which are of importance for business operations and strategic decision-making, namely the SWOT analysis, PEST analysis, McKinsey analysis and the BCG matrix. Through a detailed content analysis, we tried to show all stakeholders, especially managers and executives, how important for them it is to know and use selected strategic analyses in business and encourage the aforementioned stakeholders to use them to improve the business situation in an increasingly dynamic business environment. Adaptation to changes in the external and internal environment is possible only if strategic management is implemented. In a dynamic and constantly changing business environment, for successful decision-making, as well as for successful in business, it is necessary to use certain strategic analyses. The aim of this paper is to present the most important strategic analyses to all stakeholders, which can improve and enhance their business.