Abstract
The article discusses the ways of representing of state symbols in the postcards of Japan during Meiji period (1868–1912). On the basis of their visual design the ways of constructing the image of the new government are considered. After the “Meiji restoration”, the state symbols were adopted (based on the old ka-mon family emblems): the national flag, the emperor’s seal, orders and medals. The post service belonged to the state, which allowed the images to show not only the actual state symbols but also in what situations it should be used and how it should be perceived. These tasks were implemented by artistic means. The different types of symbols on postcards were distributed unevenly. The most diverse subjects are related to the national and army flags. It depicted not only war but also the everyday “peaceful” life. The documentary photo, the decorative drawings of emblems, the real peoples and fantastic animals were used for the decoration. Through the positive emotions were transmitted (pride, joy, interest, etc.). Japan is represented there as the modern, internally cohesive state with the irresistible military power, fully supported by the population, with state symbols that preserve continuity with the past.
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