КОНЦЕПТУАЛЬНІ ЗАСАДИ ТА ТРЕНДИ МЕНЕДЖМЕНТУ СОЦІАЛЬНОЇ СФЕРИ

Abstract

The article examines the mechanism of effective social sphere management and examines the concept of the general welfare state with a definition of this concept. The article determined that the basis for the development of the welfare state was industrialization, which led to the formation of four separate main models of social sphere management: continental (Bismarckian), Anglo-Saxon (Beveridge model), Scandinavian and SouthEuropean. Their features and differences are considered. The article analyzed the dynamics of the poverty level in Ukraine and determined that until 2022 the trend was positive for the country – the poverty level was decreasing. The article determined that due to the war, the level of poverty in Ukraine increased tenfold already in 2022, with a subsequent doubling during the following year. It was determined that the modern management of the social sphere of Ukraine has significant structural problems. Analyzing modern transformational shifts, it was noted that in 2020, the CMU approved the Strategy of Digital Transformation of the Social Sphere, which initiates a comprehensive digital transformation of all components of the social sphere, introducing unified approaches, standards and technologies. It was determined that the specified Strategy is planned to increase the efficiency of social sphere management; to improve the management systems of financial resources of the social sphere; to automate the management and control system in the social sphere; achieve technological development of information resources of the social sphere with the introduction of innovative technologies. This can be achieved through the creation of the Unified Information System and the Unified Monitoring Center, the implementation of the functionality of the Unified Social Operator; reduction in the number of personnel in the sector. Trends in the development of management of the social sphere: digitalization, growing migration flows; the social trade-offs of the free market come under greater scrutiny. It was found out that the digitalization of the social sphere management, this aspect is defined as one of the main directions of the development of the social sphere of Ukraine.