DEVELOPMENT OF THE GLOBAL AIR TRANSPORTATION MARKET IN CONDITIONS OF TURBULENCE

Abstract

The purpose of the article is to develop and substantiate the strategic priorities of international cooperation of air transport enterprises of Ukraine in war and post-war times based on the study of turbulence factors affecting the activity of the global air transport market, as well as the analysis of the strategic development of the world's largest airlines in crisis conditions. The methodological basis of the research is scientific theories of economic cycles and crises, theories of market equilibrium, theories of market structures, theories of cooperation and integration. Both general scientific and special methods of scientific knowledge were used – historical-logical, descriptive-analytical, analysis and synthesis, methods of quantitative and qualitative comparisons. The informational basis of the article is monographic studies and periodical publications of Ukrainian and foreign economists, analytical reports of international aviation organizations, international consulting companies and analytical centres. The article examines the essence, structure and modern trends in the development of the global air transport market. Turbulence factors affecting the dynamics of air transport are identified and justified, including geopolitical instability, economic downturns, rising fuel prices, pandemics, technological innovations etc. The impact of crises on international air transportation was assessed, and the peculiarities of the regulation of the world air market were considered. The role of global strategic alliances in the formation of the world market of air transportation is determined, it is established that international cooperation of air transport enterprises allows to increase the market share. The results of the research made it possible to justify the strategic priorities of international cooperation of air transport enterprises of Ukraine in war and post-war times. Research results can be used for scientific justification and further creation of proper conditions for the effective functioning of the global air transport market, as well as in the development of new strategies for air transport enterprises of Ukraine, which will allow them to remain stable and competitive in conditions of uncertainty and growing threats.