КОНЦЕПЦИЯ ФОРМИРОВАНИЯ ПРОРЫВНОЙ ИНВЕСТИЦИОННОЙ политики ТОРГОВОГО ПРЕДПРИЯТИЯ

Abstract

n modern conditions, the formation of an optimal investment policy for trading enterprises is an urgent issue. The object of the research was the development of investment processes; the subject of the research is the investment policy of trading enterprises. The research was conducted in order to develop directions for improving the methodological and instrumental support of the investment policy of trading enterprises. The article proposes the formation of a breakthrough investment policy, which consists in investing in elements of resource potential in proportion to their significance as an instrument of optimal management of a trading enterprise. The authors1 research technology was based on the application of methods of system analysis and mathematical modeling. The claimed methodology appears to be an instrument of the optimal level of management decisions in the field of investments. The principle of structuring the subject of the research is chosen as the main methodological principle, which contributes to the identification of measures of a new level of management of commercial enterprises. The authors substantiate an approach to assessing the efficiency of economic activity, taking into account the hierarchical decisions of the investment policy of trading enterprises, which makes it possible to more objectively determine the priority of investment objects based on the structuring of resource potential. In fact, the investment policy is a strategy for the development of the enterprise. An algorithm for the formation of a breakthrough investment policy of an enterprise is presented, including the determination of the weight of signs and blocks, their proportions, the optimal structure of investments, as well as an assessment of the effectiveness of investment activities. The methodology of forming a breakthrough investment policy is illustrated by an exact example, the results are systematized and presented by the optimal structure of investments in blocks and elements of resource potential according to the breakthrough investment policy. The calculation of the effectiveness of the implementation of this type of investment policy is given and the necessity of using an approach taking into account the hierarchical decisions of the investment policy of trading enterprises is proved