Abstract
Today the educational system is characterized by multiplication
 of poly-cultural processes as well as by updating of crosscultural
 dialogue. An educational model answering to new social
 and economic inquiries is only starting its self-development. Tourism
 sphere professional formation is beginning from the moment of this
 profession choice. Symbiosis, a direct dynamic interrelation of
 professional socialization and system of professional knowledge
 and skills is important. The motivation for profession choice by
 students of tourist higher education institution has been studied
 during sociological research, conducted by questionnaire method
 on the basis of Russian International Academy for Tourism and its
 Moscow branch. A sample volume was 564 respondents: 250 students
 of 1 course and 314 students of 4 course participated in comparative
 research (continuous sampling). Conclusions: the motivation
 of person’s professional self-determination has multi-vector structure.
 Considerable determination by internal motives is supplemented
 among the students with influence of external motivation
 both of positive and negative value. At the existing high rates of
 separate types motivation influence there is some decreasing of
 indicators for such motives as "Prestige value ", "Opportunity to
 bring benefit to people", "Possibility for use of professional abilities
 out of work" among the 4 course students against the 1 course ones.
 Results promote understanding of essence for tourism manager’s
 professional motivation as a set of steady motives including: professional
 motives; motives of professional development; pragmatic
 motives; informative motives; motives of person’s self-realization;
 social motives.
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