СУТНІСТЬ ТА КІЛЬКІСНА ОЦІНКА ЕКСПОРТНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА

Abstract

Today, there is an objective need to study foreign economic activity in terms of developing methodological approaches to assessing its effectiveness, especially export-import operations, which are its basis. The existing system of traditional indicators of economic analysis, the basis for calculating, which is the financial statements of the enterprise, gives an incomplete understanding of the activities of the enterprise to increase the efficiency of management. The first step in analyzing the problem of the study is to consider the economic category "export potential". Historically, the first is the resource concept of potential formation, originating from macroeconomic theory, which focuses on the transformation of resources within the economic system. The next step is an effective concept. The concept of the export potential of the enterprise is quite complex, since it combines the interpretation of such economic categories as «competitive potential», «production potential», «potential of export activity», as well as «financial potential». In its study, it will be necessary to proceed from the fact that the export potential of the enterprise is a set of available resources and opportunities to produce competitive products, its implementation and maintenance and foreign markets both in the short and long term. These factors have a significant impact on the competitiveness of the enterprise, its ability to produce goods in specified volumes. To assess the export potential, methods of sum of all warehouses of exports of the enterprise and the "system of eight indicators" were proposed, including: efficiency of export products production, share of profit from export of products in the total volume of profits of the enterprise, profitability of export sales, share of exports in the total volume of sales of the enterprise' products, competitiveness of the manufacturer, share of products certified according to international standards, share of innovations products, the share of products sent to foreign countries. According to the first approach, quantitative assessment of export potential (EP) is defined as the sum of all ingredients of the company's exports in value terms.