Abstract
The article provides a pragmastilistic analysis of the strategy of modeling the “response discourse” on the example of corporate texts. Based on the analysis, the author comes to the conclusion that modeling the reactions of significant target audiences (clients, partners) is necessary for companies to form a positive image and successfully carry out their professional activities. A significant number of genres implementing this strategy testifies to the importance of the task of modeling the “response discourse” for domestic corporations. The strategy of forming a “response discourse” is considered by the author in connection with other strategies that are significant for corporate discourse — image self-presentation and the strategy of forming professional speech behavior of employees.
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