ПЕРСПЕКТИВИ РОЗВИТКУ ПІДПРИЄМНИЦТВА ВІД ВПРОВАДЖЕННЯ ЦИФРОВОЇ ВАЛЮТИ

Abstract

In recent decades, the global economy has been undergoing rapid changes driven by the development of digital technologies. One of the most significant innovations in the financial sector is the emergence of digital currency. The implementation of digital currency can transform the fundamental principles of economic systems, affect the structure of financial markets, and open new opportunities for entrepreneurship. This article explores the prospects for entrepreneurial development in connection with the implementation of digital currency, analyzing the main aspects of the technology and its impact on business. The increasing use of digital technologies in financial transactions brings the issue of implementing digital currency to the forefront for many countries. According to research, electronic payments are becoming increasingly popular, especially in the context of the COVID-19 pandemic, which has stimulated the shift to contactless payment methods. Consequently, central banks and governments are considering the possibility of introducing their own digital currencies as an alternative to traditional forms of money. Understanding the prospects for entrepreneurial development through the implementation of digital currency is extremely important for modern businesses and governmental bodies seeking to maintain the innovativeness and competitiveness of their economies. The results of this research can contribute to the formation of effective strategies for the implementation of digital currencies, as well as identify potential risks and advantages for entrepreneurial activity. To achieve the objectives of this article, a comprehensive approach will be used, including an analysis of scientific research, a review of practical experiences with digital currency implementation in various countries, and an examination of the theoretical aspects of digital currency, smart contracts, and oracles. Special attention will be paid to the analysis of real examples of digital currency use and their impact on the economy and entrepreneurship.