ПРОБЛЕМИ ФОРМУВАННЯ МОДЕЛІ МЕДІАІНДУСТРІЇ У СУЧАСНИХ ДОСЛІДЖЕННЯХ

Abstract

The article highlights modern approaches to defining the essence of the concept of "mediaindustry" and its composition. Mediaindustry is an essential part of the national and world economic system, which, in addition to its contributing to the creation of gross world product has a significant impact on all aspects of the individual, society and the state life as a whole. The genesis of approaches to the definition of the mediaindustry originates in the emergence of concepts of cultural and creative industries, the media of mass comunication. Despite, the concept of mediaindustry is often used, however, the definition of its essence and its components are not always clear or does not take into account current trends. Most existing modern approaches to defining the essence of the mediaindustry do not fully take into account its unique features as a phenomenon of cultural and, at the same time, economic sphere. Many definitions are have a generalized and vague approach, the lack of criteria by which the composition of the mediaindustry can be determined. Many aspects are insufficiently substantiated and debatable thats why further research in this area is necessery. A lot of factors complicate the understanding of the mediaindustry, such as the significant diversity of activities in this area, the close connection with related fields and industries and, finally, the ambiguity of interpretations of the categories of media and related cultural and creative industries. The lack of the mediaindustry clear definition, a clear list of mediaindustry composition and structure complicate research in this area. For this purpose, authors clarified the content of the concept of "mediaindustry", identified its composition and structure, developed a network model of the mediaindustry and proposed the main characteristics which allow to relate companies to the mediaindustry. The paper also describes the transformation processes occurring in the mediaindustry under the influence of technology development, changes in the processes of production, distribution and consumption of content and content itself.