Abstract

The author describes the qualitative changes currently taking place in social production indicating that their basis is the creative revolution, the transition to the dominance of creative activity. The article shows creativity is a process of subjects’ subject, as a result of which unlimited public goods are created. So deep contradictions arise in the market development, property relations, values and the human motivation. Intellectual rents, instead of profit, begins to play an increasing role in capital accumulation, new forms of subordination of labor to capital and the phenomenon of exploitation by capital of world culture arise. The creative revolution creates the conditions in which the subject comparable in its creative (and destructive) power with capital, arises. This is a creative person but for him deep contradictions in the space of the total market and the capital hegemony, revealed by the author of the article, are typical.

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