ПОНЯТИЕ МУЛЬТИМЕДИЙНОГО ПРОЕКТА И ТЕНДЕНЦИИ ЕГО РАЗВИТИЯ

Abstract

The article is devoted to the study of the phenomenon of multimedia projects in the modern media space. The problem of the study is the lack of a unified concept of a multimedia project and its criteria, which, in turn, makes it difficult for journalists to work with this direction in modern media. The empirical material of the study was the work of media researchers I.V. Nikishin, M.M. Luka, N.V. Kachkaeva, N.V. Kononov and special projects published in various media: Bird in Flight, Kommersant, Lifehacker, Secret Firms and No, it’s normal. A multimedia project allows you to assimilate several formats on one platform, which can either increase the involvement of a modern audience and increase the depth of study of a topic, or interfere with the process of consuming the material. The relevance of this study is due to the fact that the number of technical capabilities for the implementation of multimedia projects is increasing every year. And because of the speed of change in this format of Internet journalism, there is a need for constant analysis of approaches to producing such content. Initially, media projects were considered projects with a specific goal, a specific strategy, limited time and resources, and the presence of the head of a separate implementation team. But with the development of Internet communication, the mandatory presence of interactive elements was added to the existing criteria, and there were also trends towards commercialization and the presence of gamification elements.