Abstract
In conditions of fierce competition in the market, each economic entity is forced to develop its own strategy to respond to external challenges, build effective projects to strengthen competitiveness, develop programs to ensure buyers for stable profits. All these areas are built into one large marketing system, which provides for the stable functioning of the company throughout its life cycle, systematization of decisions, optimization of costs associated with the promotion of products, works, services. In this regard, the research of leading marketers, scientists, economists in the field of marketing, as well as building marketing strategies of organizations that contribute to ensuring the economic security of the organization, is of interest. It is worth noting that the subject of this study has taken on special significance in the ongoing transformations of the market under the influence of external challenges and complexities of the world economy. For most companies, this situation has become completely new, which required a scientific understanding of what is happening and the development of new marketing tools aimed at ensuring the economic security of companies. The article proves the role of marketing in ensuring the economic security of an enterprise as a result of in-depth study of the nature of marketing and its ability to influence the financial results of enterprises.
Published Version
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