Музейна комунікація в практиці діяльності установ культури

Abstract

The relevance of the topic is due to the increased attention to the issues of dramatization in the practice of modern cultural institutions, including museums, as the latter contributes to a better perception of information, makes the visitor a participant in a particular museum event. All this helps to increase the attendance at a particular cultural institution. The article is aimed to identify new forms of activity of museum institutions in modern cultural practice. Taking into account changes in the value orientations of young people, the importance of using the method of dramatization as an innovative form of activity of museum institutions is emphasized. The process of the development of museum space dramatization and reasons for introduction of this method in modern museums activity is characterized. Museum dramatization is considered as one of the most effective and efficient means of communication of a particular cultural institution with visitors. It is emphasized that there is a certain complexity of such activities related to the production of costumes, preparation of a high-quality script, etc. The practices of using theatrical methods in practical activities of the Museum of Historical Treasures of Ukraine (Kyiv) and Rivne Regional Museum of Local Lore of the Regional Council are considered. The following scientific research methods were used in this article: content analysis, the interview, polls for identifying the effectiveness of the method of dramatization and its prospects in cultural practice. The practical significance of the research implies in the use of the obtained results in the practical activities of cultural institutions, especially museums. Dramatization makes any event of a cultural institution more spectacular and therefore better perceived by visitors.