디지털 리터러시가 디지털 전환 태도에 미치는 영향

Abstract

This article focuses on the discussion of digital transformation, a topic of global interest, aiming to empirically analyze the factors necessary for its desirable acceptance by individuals in society. Considering digital technology as a core element of digital transformation, we hypothesize that digital literacy - the ability to operate digital devices and use them for intended purposes - significantly influences an individual’s attitude towards digital transformation. Additionally, we propose that the level of life satisfaction from digital transformation could mediate the relationship between digital literacy and their attitude towards it. To test these hypotheses, we utilize raw data from the “2022 Digital Divide Survey” conducted by the Korea Intelligence and Information Society Agency. We analyze the research model based on the mediation effect model verification method proposed by Baron & Kenny (1986). The results show that an individual's level of digital literacy positively influences their attitude towards digital transformation, and the level of life satisfaction due to digital transformation mediates about 64% of the total effect of digital literacy on this attitude. Consequently, this study suggests policy implications for successfully integrating digital transformation into our society. It emphasizes the need to develop policy alternatives that consider factors related to digital transformation at the individual level, the importance of enhancing national digital literacy, and prioritizing the development and dissemination of digital transformation services that citizens can tangibly experience in their daily lives.