ОСОБЛИВОСТІ УПРАВЛІННЯ ІННОВАЦІЙНИМИ ТЕХНОЛОГІЯМИ НА ПІДПРИЄМСТВАХ ГОСТИННОСТІ

Abstract

The article examines the features of the functioning of mechanisms for managing innovative technologies in hospitality enterprises. The key trends of the domestic hotel and restaurant business are identified: the growth of the level of specialization of hospitality enterprises, which helps to better focus on certain segments of tourists; there is a personification of service and absolute attention to the needs and requests of tourists; expansion of means of information transfer and development of modern information technologies that allow conducting socio-economic analysis; implementation of modern innovative technologies in hotel strategy, first of all use of the Internet for active promotion of various information hotel products and services. Among the most popular today innovative developments in the field are electronic hotel management. That is, for the hotel under the corresponding order the specialized system to which all employees are connected is developed. Yes, based on the web resource, employees can timely receive the information they need about the hotel at any time; in the on-line mode to review the changes that have taken place in it; to book rooms for all tourists; access sales channels. To increase the level of competitiveness of the hotel business, it is necessary to analyze and monitor the process of forming a management system for hospitality enterprises; use scientific approaches at the stage of development and management decisions; to introduce socio-economic innovations and to form the price level and quality of services. The main recommendations at the stage of solving problems in the field of hospitality development are the following: development of an effective organizational and economic mechanism for direct management of the quality of services provided by hotels; formation of a comprehensive system of quality control of such services at the national level; introduction of international standards, as well as other legal documents directly into the practice of hotels; carrying out of the organization of system of training and advanced training of personnel for realization of questions of management of activity of the enterprises of hospitality.