Особливості використання інноваційних технологій за сучасних умов у готельному та ресторанному бізнесі

Abstract

The article is aimed at defining and researching the features of the use of innovative technologies in the hotel and restaurant business. When analyzing the scientific works of certain scholars, priority innovative technologies and innovative trends were identified, as well as their use under modern conditions was considered. The relevance of the selected topic is determined by the fact that today almost every enterprise in the sphere of hotel and restaurant business needs to introduce certain innovative technologies, which is justified by sufficient demand of consumers for services of these types of business. The article provides comparative statistics on the volume of services that have been marketed in the hotel and restaurant business, which clearly indicates the need to use rationally selected innovative technologies. Also, as result of the analysis and research, specific modern innovations are identified and the need to use them is proven. The directions of their application and direct impact on the development of the hotel and restaurant business are determined. The characteristics of the innovative technologies as such are provided, as well as their rational use in specific cases is pondered. The application of certain innovative technologies, which have gained greater popularity and greater volume of involvement during the famous quarantine period, is analyzed. The essence of many innovative technologies both in the information space and in practical application in the hotel and restaurant business is researched. The preconditions for attracting innovations are improvement of working conditions, automation and robotization of many routine processes in the hotel and restaurant business. The tendency of attracting innovative technologies directly affects further, better development, profit maximization, as well as a rational reduction in costs in the hotel and restaurant business. Prospect for further scientific developments is to research the identified problems concerning the hotel and restaurant business, as well as the analysis and implementation of such innovative technologies that would help simplify the identified problems or even eliminate them thoroughly.