Abstract
The article substantiates the role of personnel potential in the formation of the competitiveness of the university in the chain “personnel competitiveness – competitiveness of educational services – competitiveness of the university”, reveals the essence of the personnel potential of the university as a priority competitive advantage. The main tasks of the development of the personnel potential of the university are defined. Based on the approaches highlighted in the literature, a classification of human resources development tools is presented depending on their content (organizational, economic, interactive)
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