Abstract
In modern cultural situation, an expansion of environmentally oriented practices is permissible. These include both artistic projects and projects of informational and organized ecological activity. The forms of these projects are quite diverse and characterized by social, educational, and artistic features. Sociocultural environment of the projects is analyzed as a discursive space, which is constructed by using the tools of information, scientific and technical exchange, with a focus on environmental problems. According to the influence of sociocultural environment, this let us to properly understand the forms of translation of these processes in the system of cultural communications of contemporary Russian society. These projects allow us to present the interaction of people and the environment from different points of view. The distribution of these eco practices contributes to the progress of sociocultural dialogue in society
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