РОЛЬ ЕКОНОМІЧНОГО АНАЛІЗУ ПІДПРИЄМСТВА В УМОВАХ КРИЗИ

Abstract

The article examines the role of economic analysis of the enterprise in crisis conditions and suggests methods of increasing the effective operation of the enterprise. At the current stage of the development of the world economy, along with the strengthening of the phenomena of the global financial crisis, the current and future level of solvency of enterprises is a decisive factor for success in business. Entrepreneurs will be able to maintain their positions in the market only if they apply economic analysis to raise the expectations of their partners about the company's ability to fulfill its obligations to them. The key elements of this approach are maintaining the appropriate level of liquidity of the enterprise, preserving and improving the achieved performance indicators, ensuring the stability of income and their balance with the amount of expenses necessary for the normal functioning of the business, full and timely fulfillment of obligations. Effective business management is important for management, business founders, creditors, investors, government agencies and other business entities. The development of adverse phenomena in the global and national economy, especially as a result of restrictions introduced to fight the COVID-19 pandemic, military actions, showed how vulnerable domestic business is to such things as a sharp increase in the number of non-payments. and accounts payable, as well as a decrease in the turnover of receivables. All this contributes to the further worsening of the situation with a lack of financial resources among entrepreneurs and, as a result, the financial stability of business due to the lack of flexible and timely state approaches to the adaptation of tax legislation to the new crisis. Execution of production plans and provision of production needs with necessary resources directly depends on solvency. Therefore, solvency as a part of economic activity is aimed at ensuring planned income and spending of funds, compliance with accounting discipline, compliance with reasonable proportions of equity and loan capital, and its most effective use. Adapting to the risks, losses and circumstances of an escalating financial crisis has now become the norm. Businesses will fail and fail if they do not adapt to the changes sweeping the modern world. A company's ability to perform economic analysis affects how well it performs. In today's business environment, it is imperative for businesses to consider factors such as solvency, financial stability, and business activity.