Модель формирования и развития социально-ориентированного туризма

Abstract

The phenomenon of tourism lies in the fact that, along with the economic role, it con-solidates all the most important cultural and socio-transformational processes and in-fluences the spiritual, moral and cultural and educational state of society. Negative trends in the tourism sector have a destroying effect not only on the economic, but al-so on the socio-cultural development. Socially oriented tourism as a modern economic phenomenon, which has certain properties and characteristics, has a functional and targeted orientation to provide all categories of the population with the opportunity to relax and restore labor resources. The purpose of the study is to develop mecha-nisms for coordinating and implementing state policy in relation to the socially orient-ed tourism sector. As a result of the study, factors are identified that determine the importance of the state social policy of supporting socially oriented tourism, which ensures the interaction of all subjects and objects of tourism, as well as the relation-ship between them in the process of production and consumption of a social tourism product. Taking into account the subject-target approach of socially oriented tourism, the subjects of recreational and tourist activities are identified and the types of tour-ism are ranked, depending on their subjective social significance for consumers. The formation of the state social policy to support socially oriented tourism is aimed at providing regulatory and legal support for the functioning of the tourism industry with direct or indirect state support to ensure the effective distribution of production forces and financial opportunities. The result of the study is the formation of an insti-tutional model of the state social policy for supporting the socially oriented tourism sector, which will contribute to ensuring sustainable spatial development of the re-gions of the Russian Federation, the formation of competitive regional tourism prod-ucts in the domestic and international tourism markets, and the preservation and de-velopment of the country's human potential.